Targeting your firm’s right platform with cost-effective advertising concepts can reach your target audience. Making your bookkeeping or accounting firm stand out to potential clients does not require much time or effort. To save even more time, you should know some accounting advertising ideas for your firm.
Considering the resources and time you have, select whichever ideas make the most purpose for you. You can also contact an Atlanta accounting firm and get ideas to stand your business in the competitive market.
Effective accounting advertising ideas
You can see advertising everywhere, from TVs to webpages to even on utility poles. You should also feel about advertising on every platform, or you will lose focus and miss your target audience. Look for the platforms your ideal audience most often uses and target your advertising efforts there.
- Claim your current profiles
You can claim your business’s listing on review sites. Consider taking a moment to reply to the positive reviews and thank them. Positive reviews on such sites act like genuineness, and the clients will likely put more stock into what people experienced while working with you.
- Make advertising video
Video advertising can impact and grab people’s attention. Making an advertising video does not cost hundreds of dollars. Several online tools let users make videos using templates, effects, animation, stock images, and photos. You can upload the video on the website and social media channels.
Blogging provides a perfect opportunity for you to share knowledge with readers. Make a blog section on your website by posting a schedule and producing relevant and unique content. Sharing content regularly will help your website go on top of the search engine results pages.
- Speak at an event
Speaking at a conference, joining a guest on a webinar, or even at an event or podcast is a great chance to share your knowledge and gain potential clients’ interest and trust in your accounting services.
- Make a Facebook AD
Facebook ads are highly effective; you can create one without considering your budget. The platform will let you micro-target the audience based on location behaviors, connections, interests, languages, and age ranges. You can also make an AD based on an objective, like website clicks or page likes.
- Let your firm compete for awards.
Industry leaders, industry publications, Chambers of Commerce, and other non-profit organizations offer awards, and you can participate. When you win an award, you share the news on your website as well as your social media account.